Juan Morrow has a passion for educating athletes about their journey into professional sports. His expertise and experience in the industry positions UMG Global as a premier firm focused on the unique needs of athletes. With more than 20 years of experience and a distinguished career in sports marketing and player representation, Juan founded Upside Media Group in 2011. Over the years, he has successfully managed and negotiated contracts for some of the nation’s best athletes, maintains strong working relationships with the top 50 sports agencies in the country, and has designed new initiatives to build brand loyalty at the grassroots level and much more. Juan is a leader in the field of sports management.